Returns
PRODUCT OBSESSION DRIVES PARTNER OBSESSION
The goals of the Employee Brand Store are to accomplish the following:
• For the Product Obsession Partner Obsession Flywheel to Occur
- Product Obsession → Brand Familiarity → Brand Loyalty → Partner Obsession
• Benefit Employees
• Train Employees on how “Buy with Prime” works
• Provide a Liquidation Channel for Excess Inventory
• Increase size of Purchase Orders to brands
• Naturally create Internal Focus Groups for Brands/Products